Personalized Gifts Make Gift Giving More Meaningful

Giving gifts is always a special and personal act. Regardless of the reason, occasion or
relationship of the gift giver and receiver, one thing remains the same: giving a gift means
reaching out and forging a connection with another person by making the recipient feel singled
out and special. That’s why the true gift giver considers selecting gifts as a huge task. They want
to make sure that the gift they choose for each of their friends, families and loved ones will be
one that will be appreciated the most. In that regard, there’s no one perfect gift; there’s only
the perfect gift for each person.

However, how will you put this principle to action when it comes to giving corporate gifts?
The recipients as a group—your VIP customers, your employees, or your business network—
may be special and valuable to you and your organization, but it doesn’t necessarily mean that
you know them as individuals well enough to think of a specific gift for each one. How will you
ensure that you’ll be giving gifts that are not generic? One way to do this is by giving away
personalized gifts.

With personalized gifts, you can still follow the practical method of procuring business gifts
by selecting just one item and then buying it in bulk. This allows you to save time and make
accounting, billing and delivery simpler since you’re basically placing just one order from one
manufacturer or supplier. You may also find the idea more cost-effective since it’s standard
retail procedure for suppliers to provide big discounts if someone buys wholesale.

To make each item unique, you can customize it or its packaging by requesting for an engraving
or printing of any text that you think will be most appropriate for the occasion and the persons
who will receive the gifts. It can be a special message that you think will resonate with each
one in the group. You can provide the gifts supplier a list of the names of your recipients so
that each gift or gift box will be tagged or emblazoned with the recipient’s name. As with most
corporate gifts, you can still show your company logo on the item to promote brand recall.

It’s true that when it comes to gift giving, it’s the thought that counts. Send out thoughts of
appreciation, goodwill and good cheer by sending out personalized gifts to your business
connections for the next special occasion in your corporate calendar.