Do’s On Choosing Gifts Dubai Businesses Can Use For Brand Marketing

Giving gifts to customers is one of the most time-honored traditions of brand marketing. Giving
well-selected items that convey your message of appreciation and your promise of quality
service can boost customers’ trust and confidence in your products and merchandise. A well-
chosen gift can heighten awareness of your brand—every time the recipient makes use or takes
note of the item you gave, your business comes to mind even if they notice it or not.

When it comes to choosing corporate gifts, Dubai business experts recommend handling the
task as you would manage a marketing campaign. After all, they say that gifts to your loyal and
potential customers are not just tokens of appreciation—they’re also essentially marketing
materials wrapped in attractive ribbons and packages. Have a clear goal in mind, set a timetable
and financial strategy, and if everything works accordingly, enjoy the strengthened connections
and increased level of trust from your target market with the right gift giving approach.

Here are some tips to consider when giving gifts to the next trade fair, corporate event or
special occasion:

Do consider the recipients’ needs and preferences. If you’ve done your market research
and tracking, then you may already be familiar with what makes your customers tick, what
problems are they trying to solve, and what are the things or activities they consider fun,
entertaining or interesting. Make those information your primary reference to choose the most
relevant and significant gift item of all.

Do make it a point to stand out. Just because the IT crowd is your market, it doesn’t mean that
you should simply be giving away mouse-pads stamped with your logo just like everyone else
does. Choose a gift that makes a statement in its usefulness, humor, elegance or novelty and it
will stand out as memorable in the sea of other freebies and giveaways.

Do focus on value, not the price. As with any other marketing collateral, there’s a budget
and investment value to consider. The gifts you give should be valuable, but not necessarily
expensive. Again, the uniqueness and relevant context of the gift you give will provide its value
in the eyes on the recipient.

Do ensure it arrives on time. Imagine going to a scheduled trade fair empty handed because
the gift supplier didn’t make the delivery according to the specified date and time. Think of the
loss of opportunity and delays it may cause, which in businesses means loss of income as well.
Finding a reliable supplier with guaranteed delivery dates is especially important when you’re
gift giving during a busy season such as the holidays.

Choosing and giving the perfect gift for your customers is no easy feat. But with the right
perspective, a clear plan, and the help of a trustworthy, high quality gift supplier, your
corporate gift strategy can be the best gift you can give to the growth of our business
organization.